Cheeky Panda, the maker of sustainable bamboo-based home essentials, is making its debut in Tesco today with two of its toilet tissue lines.
The Silky Soft Toilet Roll 3-ply has 190 sheets per roll and an RRP of £6.95, with a launch promotion of £5.20 (live from 12th November to 9th December). Meanwhile, the Quilted Soft Toilet Roll 4-ply has 155 sheets per roll and is a premium 4-ply, with an RRP of £7.25 and a launch offer of £5.50 (live from 10th December to 6th January).
Cheeky Panda noted that the Quilted Soft 4-ply SKU introduces the industry’s highest ply count, with no other major brand currently offering a 4-ply bamboo toilet tissue in the UK supermarket. “The innovation delivers premium softness and strength, reinforcing its ambition to lead the category on both sustainability and performance,” it said.
Both products will feature in Tesco’s dedicated ‘eco bay’, which showcases alternative fibre paper options as part of its commitment to championing sustainable solutions.
The listing follows Cheeky Panda’s recent rebrand and move into Morrisons last month.
Julie Chen, the company’s Co-founder & CEO, Cheeky Panda, commented: “Our mission is to make sustainability accessible, no compromise on softness, strength, or style. With our refreshed branding and two bestselling toilet tissues, partnering with Tesco means millions more can make a small switch that makes a big impact.”
