Cheerios has launched new packaging to showcase the key nutritional attributes of its breakfast cereal range, highlighting its multigrain and high-fibre contents.
The packaging refresh is part of a broader campaign launched by Cheerios, focused on video on demand, YouTube and social media, with TikTok being a primary platform. The campaign aims to boost the brand’s awareness, showcasing the cereal as a “nutritious and tasty breakfast option”.
Sarah Fordy, Head of Marketing for Cereal Partners UK, said: “The revamping of the Cheerios’ packaging highlights the iconic brand’s values, its nutritional attributes and delicious taste. The redesign of this family favourite cereal reinforces our commitment to consumers who want a wholesome breakfast option that does not compromise on taste.”
The new look packs of Cheerios will be available from September in all major grocery and convenience retailers.
