Nestlé Cereals has launched a new £5m media campaign for its Cheerios brand, promoting its taste and nutritional value.
The media campaign is forecast to reach more than 24m UK parents and 93% of households with children, strengthening brand awareness and consideration.
The campaign highlights Cheerios’ key nutritional attributes – high in fibre from oats, wheat and barley. The cereal also contains 7 Vitamins & 2 Minerals.
For the first time since 2019, the brand will appear on TV with a new creative running alongside popular family programmes. Running throughout 2025, the integrated campaign is also supported by digital media, featuring on BVOD, YouTube, Social and OOH. Meanwhile, a radio partnership with Bauer Media aims to connect with parents through programs on Absolute, Kiss and Magic Radio
Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: “Cheerios is an iconic brand loved by families everywhere. We are excited to launch our new campaign in the UK, highlighting what makes Cheerios exceptional. As a delicious multigrain cereal that is high in fibre and with vitamins and minerals, our little O’s make little wins for all the family. This multimillion-pound investment is our largest campaign yet, reinforcing our commitment to Cheerios and the growth of the breakfast category.”
