Pizza brand Chicago Town has announced the launch of two frozen desserts to capitalise on the ‘big night in’ occasion.
Expanding its premium tiered Ultimate range, both the Cookie Bars (MRRSP £3.95 – 234g) and Chocolate Brownies (MRRSP £3.95 – 260g) can be cooked in the oven and microwave.
The new lines will be available as part of Chicago Town’s Pizza Night-in meal deal, with the desserts sitting alongside its pizzas and garlic bread offerings.
“It’s an exciting year for us at Chicago Town,” said Marketing Manager Rachel Bradshaw. “Not only have we unveiled our £4.5m brand campaign but we’ve launched four new products across pizzas and sides, and we’re now launching desserts.
“Knowing that our customers love a pizza night in, we’ve gone to town on the occasion, launching our two Ultimate sweet treats. With meal deals continuing to be a fan favourite, this gave us the opportunity to create an epic £10 bundle for those getting together to go to town on Pizza Night. After all, every Pizza Night In is worthy of a sweet dessert!”
The launch will be supported by a two-week social media campaign.
