Flavoured milk brand Chocomel has launched a new variant specifically for making a hot chocolate drink.
Chocomel Hot Chocolate (RRP £2.70 – 750ml) is making its debut in the grocery channel, launching exclusively in Sainsbury’s, before arriving in Tesco on the 5th November to coincide with Bonfire Night.
Chocomel stated that its latest offering was designed to make it easier for consumers to enjoy café-quality hot chocolate at home. Once poured from the carton, the product just needs to be heated.
The launch will be supported by an in-store sampling campaign and at-fixture POS materials.
Gabriella Sudall, Marketing Manager (Drinks Platform) at Chocomel, said: “Our consumer research revealed that the biggest frustration with traditional hot chocolate was the hassle of preparation, leading to an inconsistent taste and texture. We’ve listened to those concerns and developed a product that not only solves those pain points but makes the process easier and more convenient than ever. We’re keen to replicate the success we’ve seen across Europe, where Chocomel is synonymous with quality hot chocolate in cafés.
“We’re especially excited about the launch of Chocomel Hot Chocolate as it represents a significant opportunity for retailers to tap into the growing demand for high-quality, convenient hot chocolate options, a category that has seen limited innovation in recent years. We hope to help retailers capture a fresh segment of the market and drive exciting growth in the hot chocolate category to really fire up sales ahead of the festive period – and beyond!”
