Leading lollipop brand Chupa Chups has unveiled its latest innovation, Big Babol Magic Cubes – a colour-changing bubble gum.
The launch comes at a time when the Chupa Chups Big Babol range is outperforming the market, growing at 23%.
Soft and chewy in texture, the Magic Cubes offer three different colour combinations in a tutti-fruity flavour. The cubes transform when chewed, adding an element of “surprise and fun”.
Rolling out across the convenience channel, a social media campaign will support the launch aimed at the teen shopper demographic.
Kim McMahon, Brand Manager at Chupa Chups, said: “As a brand wholeheartedly committed to ‘Forever Fun’, Chupa Chups continuously seeks to innovate and bring joy to consumers of all ages – and our latest addition of Magic Cubes is no exception!
“Magic Cubes exemplify our commitment to pushing the boundaries of fun and creativity in the confectionery industry, and we are confident that this NPD will work its magic on confectionery aisles nationwide! With super playful packaging, adorned with bold graphics and vibrant colours, we know Magic Cubes will make a great addition to any shelf, and aid impulse purchase as consumer curiosity piques.”
