Confectionery manufacturer Perfetti Van Melle has unveiled an innovation for its Chupa Chups brand, Flavour Playlist XXL.
The new lollipop variant is a fusion of five flavours – Cola, Cherry, Lemon, Lime, with Strawberry bubble gum at its core. It will be available in all channels from May, with an RRP of 50p.
The launch of Flavour Playlist XXL will be amplified by social media, with the aim of reaching that key teen demographic.
Kim McMahon, Brand Manager at Chupa Chups, said: “We are thrilled to introduce the Flavour Playlist XXL, our latest innovation that showcases the diverse range of flavours that Chupa Chups is known – and celebrated – for. This product is all about pushing boundaries and redefining what’s possible in the confectionery industry – it’s a game-changer for sweet enthusiasts everywhere.
“In addition to being the UK’s most eaten and purchased lollipop, Chupa Chups has earned a reputation for delivering fun and excitement through its iconic products; the Flavour Playlist XXL further strengthens this reputation, offering consumers an exciting new way to enjoy their favourite Chupa Chups flavours!”
Chupa Chups is a £17.7m brand, growing at 5%.
