Leading Lollipop brand Chupa Chups is moving into the extruded jellies market with the launch of a new belts and laces range.
Tapping into the growing demand for sour and fruity sweets, the range comprises of Sour Mixed Belts, Sour Apple Belts, Sour Strawberry Belts, and Strawberry Laces and will be available in the convenience channel from June.
Packed in 90g bags (RRP £1.25), the vibrant packaging is designed to stand out on shelves, add colour to the confectionery aisles and entice new shoppers to the category.
A social media campaign will support the launch, focused on building awareness amongst the key teen shopper demographic.
Kim McMahon, Brand Manager at Chupa Chups, said: “As Chupa Chups continues to evolve and innovate, we’re so excited to be once again diversifying our beloved portfolio with the expansion into the extruded jellies market. Shoppers are looking for more excitement from their favourite lollipop brand, and our latest launch is perfectly positioned to satisfy cravings for bold and sour flavours, offer more variety in the category and delight existing fans of iconic Chupa Chups flavours.
“With the overall laces, belts and wands category now valued at £91m and experiencing a remarkable growth rate of 19%, Chupa Chups is poised to capture an even larger share of this expanding market.”
