Confectionery and drinks distributor Rose Marketing UK has partnered with Perfetti Van Melle’s lollipop brand Chupa Chups to launch new ambient slush pouches.
Available in two flavours – Strawberry and Cola – the slushes are made with real fruit juice and have no added sugar. The ambient format means they can be stored in the grocery fixture and then consumers can freeze them at home.
The new range (RRP £1.25 each) is co-branded with both Chupa Chups and Eezy Freezzy and is fully HFSS compliant. It is being exclusively sold and distributed by Rose Marketing
“Chupa Chups is proud to partner with Rose Marketing UK to launch the most popular lollipop flavours as cooling slushie treats this spring!”, said Carla Fernandez-Moreno, F&B Licensing Manager, Perfetti Van Melle.
