Vodka brand CÎROC has added a new flavour to its ready-to-drink (RTD) range called Colada.
The sparkling mixed drink comes in a 250ml can and is made of CÎROC Vodka, pineapple and coconut flavours mixed with lemonade.
Launching alongside the new Colada RTD can, CÎROC is also bringing back its Coconut flavoured vodka, which can be used to create a classic Pina Colada or Martini cocktails.
CÎROC Colada RTD (MRSP £2.75 – 5% ABV) is rolling out across grocery, convenience and wholesale, alongside CÎROC Coconut 70cl (MRSP £35 – 37.5% ABV).
Pippa Lewis, Senior Brand Manager at CÎROC Vodka, commented: “Our new CÎROC Colada ready-to-drink can offers a sophisticated blend of sweet, juicy pineapple taste upfront with a classic, creamy coconut and tropical finish. Conveniently served up in a beautiful, ready-to-drink can, CÎROC Colada will be the 4th variant in the CÎROC RTD portfolio.
“We are delighted to launch CÎROC Colada just in time for the spring and summer seasons, a period where consumers look to connect and enjoy meaningful moments together. Whether shoppers are on the go, at a picnic, or gathering with friends, CÎROC Colada is the perfect addition to fridges, helping retailers tap into these occasions and drive sales.”
