Premium vodka brand CÎROC has unveiled a new limited edition spirit drink – Strawberry Limonade – which marks the brand’s first coloured liquid.
Pitched as a luxury drink, it aims to give consumers a “taste of the sun-kissed coastline of the French Riviera”.
CÎROC Strawberry Limonade (30% ABV) will officially launch on 1st April across grocery, wholesale and digital channels in a 70cl bottle (£35.50 MRSP).
This launch will be supported with social and digital OOH media from April to September, alongside terrace takeovers and cultural partnerships.
Pippa Lewis, Senior Brand Manager at CÎROC Vodka, commented: “We’re constantly looking to redefine the luxury drinking experience and elevate the premium spirits category through flavour. I’m delighted to launch CÎROC’s first coloured liquid, a shade of pink that mirrors the hues of a Riviera sunset – reminiscent of sun, beaches and lively soirées that define the Riviera experience. A delicious tasting spirit made with vodka distilled five times from fine French grapes infused with strawberry, lemon and other natural flavours, CÎROC Strawberry Limonade can complement any occasion.”
