Astonish is launching a range of its cleaning products in Tesco stores starting next week.
The fast-growing brand has secured 10 listings in more than 200 Tesco outlets, including three SKUs from its specialist range: Specialist Oven & Grill Cleaner (RRP £3), Specialist Hob Cream Cleaner (RRP £2), and Specialist Extra Strength Mould Blast Stain Remover (RRP £3).
Seven products from its core range will also be available, including Window & Glass Cleaner, Pomegranate & Raspberry Antibacterial Cleanser, Multi-Purpose Bleach Cleaner, and Kitchen Cleaner (all with an RRP of £1). Shoppers will also be able to purchase the Carpet Care Machine Shampoo (RRP £3), Oxy Active Non-Bio Stain Remover (RRP £4), and the White Vinegar Zesty Citrus (RRP £1.50), which launched earlier this year.
Howard Moss, CEO of Astonish, commented: “Launching into Tesco stores marks a significant achievement for us as a brand, and we’re thrilled that our products are now available to consumers at the UK’s four largest supermarkets. Partnering with major retailers is a key focus of our growth strategy as we look to expand our market presence and continue our mission of offering cost-effective cleaning essentials to shoppers.”
He continued: “We’ve seen a significant increase over the past few years in retailers choosing to stock Astonish products, due to increased demand, which just goes to show the complete trust both retailers and consumers have in our brand. This announcement solidifies this narrative, and we look forward to seeing what the next 12 months will bring for us!”
The past six months have seen exponential growth for the brand, including a raft of new product development, a £2.2m investment into production machinery, and its largest TVC activity to date.
