Clearly Drinks has announced a new partnership with nutrition brand Huel as it continues to expand its offering into growing drinks categories.
The two firms have created the new ‘Daily A-Z Vitamin’ drink. It is a sparkling beverage with 26 vitamins & minerals, aimed at the health food and drink market.
The new partnership comes after Clearly Drinks rolled out 85 new SKUs across its contract pack portfolio over the last 12 months. The company stated that this was a testament to the dynamic and agile workforce at its Southwick manufacturing site, allowing its team to meet the briefs and timeframes of new clients and national brands, with new drinks released to market in as little as six weeks.
Mick Howard, CEO of Clearly Drinks Limited, commented: “Huel is a heavyweight in the nutritional health market so it’s a privilege to be able to work with them on something brand new. We are continuously looking ahead and evolving our capabilities in order to diversify into new drinks categories, so we look forward to seeing what the future holds.”
Huel Founder, Julian Hearn added: “I’m incredibly proud of the latest launch from Huel, our Daily A-Z Vitamin drink. It’s taken over 2 years and more than 100 concept iterations to get to the tastiest and most comprehensive functional drink on the market. This allows Huel to move into a massive new category and offer millions more potential new Hueligans a drink stacked with 154 health benefits that they can experience every day.
“Clearly Drinks has been by our side every step of the way and I thank them for their contribution to this exciting new product launch.”
