Clipper Teas is looking to revitalise its organic Infusions range with four new additions and a packaging redesign.
The new range includes Peppermint & Spearmint Organic Infusion (Available in Waitrose, Ocado, and Sainsbury’s), Chamomile & Peach Organic Infusion (Available in Ocado and Sainsbury’s), Blackcurrant & Blueberry & Organic Infusion (Available in Waitrose, Ocado, and Sainsbury’s), and Orange & Turmeric Organic Infusion (Available in Ocado).
By targeting key need states with signposts such as ‘soothing’, ‘uplifting’ and ‘unwinding’, the brand said it was aiming to meet increased demand for functional ingredients that “support wellness and encourage people take time out to unwind in nature”.
Hannah Williams, Clipper Teas Senior Brand Manager at Ecotone UK, commented: “Our Infusions have always performed well and resonated with consumers, but more recently, we’ve gained a larger share of the market segment thanks to growing interest in Clipper’s strong ethical credentials such as our organic and B Corp certifications. Our Infusions aren’t just delicious, but also fully organic and natural when compared to the competition – while also making organic infusions more accessible. It’s the full package.
“As a pioneer in ethical tea and the No.1 sustainable brand in tea via The Good Shopping Guide, we want to keep growing our organic infusions to ensure sustainable farming becomes the norm in tea production. We believe these flavours will have strong consumer appeal: especially with our vibrant new packaging designs that stand out on shelf. If you’re choosing Clipper, you’re choosing a good tea – one that’s organic, natural and supports shopper well-being.”
Clipper has also reimagined the packs of some of its most popular Infusions with a bright and impactful packaging design and more direct product names. It has renamed blends: Snore & Peace, now called Sleep Time and Restoring Roots, now called Ginger & Turmeric. Both are available at Waitrose, Sainsbury’s, and Tesco.
