Clipper Teas, the ethical tea brand owned by Ecotone UK, is expanding its natural and organic infusions range with a fresh flavour combination.
New for autumn, Clipper is launching a Chamomile, Lemon and Honey variant in a 40-teabag pack. Joining Clipper’s top-selling infusions, Sleep Time, Ginger & Turmeric and Peppermint & Spearmint, the new flavour is rolling out in Sainsbury’s stores nationwide (£3.40 RRP).
Clipper noted that it is the fastest-growing brand in Infusions, with value sales at 31% and volume sales at 13%, outperforming the total segment and driven by distribution gains across all major multiples. The infusions segment has been key in attracting new, younger shoppers into the category, showing steady growth at 3.5%2. While functionality has been a key purchase driver within infusions, 70% of purchases within the segment are in herbal and fruit flavours, of which Chamomile is a top flavour, making up 16.4% of sales.
Caroline Rose, Clipper Teas Brand Controller, said: ”We’re delighted to bolster our natural infusions range with Chamomile, Lemon and Honey. We’ve taken a popular flavour in chamomile and broadened its appeal to younger consumers with the addition of lemon and honey for even more great taste. We’re giving our conscious shoppers the flavour they love coupled with the wellness benefits they need.
“For the last two years, we’ve been investing in our Infusions range through new products, a packaging revamp and accessible pricing. And we’re not stopping there. We’ve got plans for even more need-state-based products and trend-led ingredients in 2026.”
