Home NamNews Grocery Products & Promotions

CMBC Introduces New Shipyard Variant To The UK

Carlsberg Marston’s Brewing Company (CMBC) has launched its newest ale in the UK from the Shipyard brand.

Shipyard-American-Session-Pale-AleShipyard American Session Pale Ale “brings a taste of the East Coast of the USA to British drinkers”. With a golden colour, the new ale is described as having a refreshing, full flavour with fruity aromas of papaya, lychee and passionfruit (ABV 3.4%).

Jo Marshall, Director of Marketing for Ales & Craft, CMBC, said: “Shipyard’s mission is to take great, refreshing beer that’s full of flavour and share it around the world. We’re proud to take another fantastic step by sharing the new Shipyard American Session Pale Ale with British fans.

“Beer drinkers increasingly want more choice and high-quality experiences with their drinks, whilst they are also more aware of moderation. As shared in the name, the new beer is a delightfully sessionable ale that fulfils both these needs, using bold American hops and fine ingredients to craft a brew that is perfect for enjoying with family and friends.”

Rolling out across the off-trade in 4x and 10x440ml packs as well as in 500ml bottle, Shipyard American Session Pale Ale will be available in major retailers, including Tesco, Sainsbury’s, Asda, Morrisons and Waitrose.