Co-op has launched a new campaign to highlight its commitment to lower prices for its members.
Running until 28th February across TV, VOD, out-of-home, social media, and POS, the campaign points to the investments the convenience retailer has made in reducing prices on over 200 frequently purchased products across its 2,400 stores.
Co-op is also introducing a new ‘Always-On Members Price’ POS logo to demonstrate the long-term commitment it has made to its more than six million active members to keep prices low.
Mel Matson, Marketing Director for Food, said: “We’re kick-starting the year with an advertising campaign that raises the profile of Co-op’s always low member prices on everyday essentials.
“We want to reaffirm our commitment to keeping prices low on the products that our members buy the most, while also driving new member sign-up from shoppers that may have previously not considered Co-op due to price and value perceptions.”
