As the official partner of UEFA EURO 2024, Coca-Cola is giving shoppers the chance to win a host of football-themed prizes in the run-up to and during the tournament.
The on-pack promotion will run for five weeks from 10 June across 2L, 1.25L and 500ml PET bottles, 330ml cans and 24 multipack cans and 330ml glass icon bottles of Coca-Cola Zero Sugar. Consumers will be able to scan QR codes on limited edition packs that feature football fan designs (four different designs) and be taken to the Coke App to enter a prize draw for a chance to win prizes such as training tops and Coca-Cola branded footballs and cups. Everyone who enters the promotion will also be added to a draw for a VIP experience at BOXPARK to watch the final game of the tournament.
Convenience retailers can get behind the promotion with POS and digital assets from My.CCEP.com.
Rob Yeomans, VP of commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “International tournaments attract mainstream viewers in a way that club football doesn’t, in fact football is a key passion point for consumers, with the UEFA EURO 2020 final drawing in over 29 million viewers in GB alone.
“For many, the games encourage get togethers with friends and family for a BBQ or drinks at home or down the local pub. Within retail, our large PET bottles and multipacks of cans are therefore a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer.
‘We’d encourage retailers to embrace football fever this summer, with in-store cross-category displays to drive up basket spend, football-themed décor and by getting behind promotions like our Coca-Cola Zero Sugar UEFA EURO 2024 on-pack promotion.”
