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Cointreau Enters RTD Cocktail Market

Orange liqueur brand Cointreau has launched a new line of ready-to-drink (RTD) cocktails to take advantage of the rising popularity of the format.

Cointreau-Cocktail-Twists-featureThe Cointreau Cocktail Twists feature two recipes – a reinvented Lime Daiquiri and a fresh take on the classic Cosmopolitan with its new Berry Cosmo. Each serve comes in a 200ml bottle with ABVs of 15%. They have launched exclusively in Waitrose with an RRP of £6 each.

Both cocktails are made in the original Cointreau distillery in Angers, France, are suitable for vegans, and contain no artificial colours or flavours.

Clémence Gallet, Executive Director at Cointreau, said: “Cointreau’s rich history is steeped in innovation, from our origin as the quintessential orange liqueur to the introduction of pioneering advertising techniques.

“Our new RTD cocktail line is a premium expression of this consumer drinking habit. It’s designed to invite new and seasoned connoisseurs to savour the art of the Cointreau at any cocktail occasion in an elevated and practical way.”