Coty has announced the renewal of their license agreement with fragrance brand Davidoff, extending their long-running partnership beyond twenty years.
The beauty giant stated that the renewal paves the way to update the brand’s leading product, Davidoff Cool Water, as well as the creation of new innovations.
Sue Y. Nabi, Coty’s CEO, commented: “We are delighted to renew our highly successful, long-standing partnership with Davidoff. It is a relationship which began in the 1980s and has produced some of the industry’s most iconic scents – from Zino Davidoff to Davidoff Cool Water. The significant extension of our agreement represents a deepening of our partnership and lays the foundation for innovation to drive the next phase of growth, built on trust and shared values of diversity and inclusion. It once again demonstrates that Coty is the go-to partner for fashion houses, brands and high-profile individuals that want to create leading beauty portfolios under license.”
Adrian Meili, Davidoff’s CEO, added: “We look forward to continuing our close collaboration with the dedicated Coty Team under Sue Y. Nabi’s inspiring leadership to further rejuvenate the Davidoff Cool Water fragrance line while also working on new innovations in the ongoing spirit of mutual trust and based on shared values.”
