Coty has renewed its long-term license agreement with sports brand Adidas.
The partnership has focused on the intersection of personal care, wellness, sports and sports lifestyle, with research and innovation into areas such as the impact of fragrance on sports performance. This includes the recent launch of its new Active Skin & Mind Range that uses active ingredients, such as Hyaluronic Acid complex, and more sustainable sulphate-free formulas to enhance performance.
Sue Nabi, Coty’s CEO, said: “I am delighted we have signed a new agreement in our long-standing partnership with Adidas, the global premium sports brand. Adidas is perfectly positioned to capitalize on the new well-being and athleisure trend in beauty amongst today’s consumers.
“In recent months, we have successfully elevated the body care equity of Adidas, moving into products that are focused on enhancing sports and skin care credibility. With the launch of the Adidas Active Skin and Mind range, we are positioning Adidas as a leading premium body care line with superior ingredients and sustainable packaging. Consumers have responded very positively to the launch, and we look forward to building on this progress with an exciting pipeline of further innovations and lines as we drive growth in new and existing markets in the future.”
