The Country Range Group has refreshed its own-label portfolio. The move will see the foodservice wholesaler’s new logo and branding introduced this summer, alongside new packaging designs, including vivid colours, striking fonts, and eye-catching photography.
The refresh will also see the introduction of a new premium tier of products, under the Country Range Signature brand. Featuring premium ingredients and products from across the globe, the Signature selection is aimed at chefs cooking for special occasions.
Country Range Group Head of Marketing, Emma Holden, commented: “Since its launch in 1985, the Country Range brand has become synonymous with supreme quality and veritable value across the hospitality and public catering sectors. We’re delighted to unveil the vibrant refresh and Signature selection, which will ensure we can continue to set the standard from a taste, choice and sustainability perspective, while providing brand consistency across all key touchpoints. Our new strapline, ‘Created for the makers’ cements our core values, as the caterer is always at the heart of everything we do.”
