Free-from brand CRAVE has expanded its savoury snack range with the launch of two new multipack crisps: Cheezy Shuffles – a gluten-free and vegan twist on cheese-flavoured potato curls – and Beef Rotaters, beef-flavoured potato hoops that are free-from gluten and vegan.
Both snacks come in multipacks (5 x 18g bags, RRP: £2.75) with Cheezy Shuffles rolling out now in 250 Sainsbury’s stores whilst Beef Rotators are set to launch in 500 Sainsbury’s stores on 22nd July.
The launch is the first multipack format from the brand, providing a cost-effective way for families to enjoy allergen-safe snacks.
With 28% of UK consumers actively seeking nostalgic snacks for comfort (FMCG Gurus Trend Digest, 2025), Cheezy Shuffles and Beef Rotaters tap directly into the emotional power of food with their familiar flavours and shapes.
Rob Brice, Founder of CRAVE, said: “Cheezy Shuffles and Beef Rotaters are designed to bring bold flavour and nostalgic comfort in a convenient free-from format. They are everything we believe snacks should be – fun, flavour-packed, and inclusive.
“We wanted to create something that brings people joy, no matter their dietary needs. There are very few free-from multipack snacks on the market, and as shoppers turn to smaller packs to save on costs, it made sense for our next launch to fill this gap so kids and adults with allergies or intolerances don’t feel like they’re missing out.”
