Free-from snack brand CRAVE is expanding its sweet biscuit portfolio with the launch of Pink Cheetah Wafers – the UK’s first gluten-free and vegan pink wafer biscuit. They will be available in 480 Sainsbury’s stores from 19th April (RRP: £2).
The Pink Cheetah Wafers come in a 16-pack and join CRAVE’s Bisco’s sprinkle biscuits, which are also available from Sainsbury’s. The new product aims to tap into the rising consumer trend of nostalgia-driven purchases and the growth of the sweet biscuits market.
Rob Brice, founder of CRAVE, said: “We recognised a clear gap in the market for a gluten-free and vegan version of a nostalgic favourite like the pink wafer. The free-from sweet biscuit market has seen minimal new product development in recent years, and we felt it needed a refresh – something fun, familiar, and genuinely tasty for everyone to enjoy.
“The Pink Cheetah Wafers launch fits into CRAVE’s ‘NOMO FOMO’ ethos, ensuring those with dietary restrictions don’t miss out on craveable treats.”
