Free-from snack brand CRAVE is stepping into the frozen aisle for the first time with the launch of Dodoughs (RRP £2.60), a pack of six sugar ring doughnuts that are vegan, gluten and dairy-free.
They will be available in Sainsbury’s and Morrisons from 2 June with an RRP of £2.60 for a 215g bag.
The brand noted that the doughnuts are the UK’s first to feature air fryer instructions on-pack, having been specifically formulated to withstand high quick cook temperatures.
Founder Rob Brice said: “We’ve been working on these bad boys for a few months now, and I’m super excited to bring sweet and fluffy treats to the masses. Fresh doughnuts can often go hard and stale quite quickly, but that won’t be a problem anymore with our first frozen product. The growing demand for egg, milk and gluten-free, vegan products has led us to this launch – we think Dodoughs are game changers, and like all of our products, they are good enough for people without allergies as well.”
