Fast-growing Italian food brand Crosta & Mollica has entered the coffee category with the launch of a new ground coffee.
Caffè Torinese is rolling out exclusively in Waitrose this week with an RRP of £3.99 (227g).
The brand noted that coffee culture is currently thriving in the UK, and consumers are increasingly discerning about how they enjoy their caffè moment, with authenticity being key.
Crosta & Mollica’s Caffè Torinese is produced in Italy using traditional techniques and locally sourced coffee beans.
Crosta & Mollica has expanded its Italian supermarket range over the last year with new launches into the oven-ready meal and bakery categories as it continues to capitalise on the growing UK market for Italian food.
