Italian food brand Crosta & Mollica is expanding its chilled pizza range in Tesco.
Following a launch in the supermarket in May, the new additions of four Sourdough Pizzas include Stromboli, with spicy salami and Fiorentina, with mushroom, spinach and creamy garlic. The other two lines are Margherita and Fiorentina, all with an RRP of £5.75.
The expansion means that starting this week, eight SKUs of Crosta & Mollica Sourdough Pizza will be available in up to 650 Tesco stores and online.
Elena Connell, UK Sales Director at Crosta & Mollica, commented: “We’re absolutely thrilled to be working with Tesco on the expansion of our chilled pizza range, following a robust sales period for the initial four-strong range. The extension of our pizza portfolio and increased distribution is a testament to the high demand we have witnessed across our range, with both value and volume sales up over 50% year on year, and is a significant step in increasing trial and building a loyal customer base who value quality and authenticity.
“As consumers increasingly seek products with cleaner labels and fewer ingredients, Crosta & Mollica stands out by delivering high-quality pizzas that stay true to their Italian roots. We’re excited to work with Tesco to continue bringing authentic, restaurant-quality Italian food experiences to more discerning shoppers across the nation, and this is just one of many exciting developments that we have in store for our pizza range.”
