Cold pressed juice company Daily Dose has launched its new 750ml Pomm juice format (RRP £3.90) in Waitrose, joining its existing range.
Made from apples, pomegranate, lemon and raspberries, Daily Dose Pomm provides a daily intake of vitamin C. There are no additives, preservatives or added sugar. The brand claims that Pomm is the only juice available in supermarkets which is made using fresh fruit pressed together, using high-pressure processing (HPP technology) to deliver a longer shelf life – vs other pomegranate juices, which are made from concentrates, purees and heat pasteurised.
George Hughes-Davies, Founder of Daily Dose, commented: “We’re thrilled to bring our Pomm juice in a new, larger format to Waitrose shelves nationwide. It’s more than just juice – it’s a celebration of quality, flavour, and wonky produce. At Daily Dose, we’re all about squeezing the best out of every apple, pomegranate, and lemon we can get our hands on. And now, Waitrose shoppers can enjoy even more of our juices in their shop. Cheers to a bigger dose of deliciousness!”
Hughes-Davies started making juices when he left university in his mum’s kitchen, using a blender he bought on eBay. Nine years later, the business is forecasting £12m in revenue and 100% year-on-year growth.
