Danone UK&I has launched a new high-protein dairy range branded as GetPRO.
Containing between 15-25g of protein per serving, GetPRO’s full range of eleven products includes yogurts, mousses, puddings and drinks. Each product has no added sugars and is low in fat.
The GetPRO range is available at Sainsbury’s and Morrisons, as well as Waitrose and Tesco from mid-September and Asda from mid-October, with prices ranging from £1.25 to £2.50.
Tom Hickton, Category Director at Danone UK&I, said: “We noticed there was a genuine consumer need for great tasting, high-protein products that could support consumers on their fitness journey – and GetPRO is here to do just that. GetPRO will tap into the ever-growing protein segment here in the UK, cementing Danone’s leadership as the number one branded manufacturer in the yogurt category.”
