Fruit-infused sparkling water brand DASH has made its national TV debut with a new campaign and brand platform.
‘The Drink That Has It All’ campaign leads with a 30” TV ad that follows the uncompromising life of a woman at the heart of a seven-person polycule. The ad is described as a tongue-in-cheek celebration of living life without limits, embodying DASH’s “playful ethos and the joyful spirit of embracing more, not less”.
The hero film launches on TV today and will be supported by an OOH campaign, which brings the platform ‘The Drink That Has It All’ to life.
The campaign marks DASH’s largest ever media spend and will be supported by UK-wide social media, in addition to a national sampling campaign across London, Bristol, Manchester and Birmingham.
Jack Scott, Founder and CMO at DASH, commented: “Compromising is quite simply, boring. People are fed up with being told what they shouldn’t have, so we’re flipping the traditional wellness script and injecting it with flavour and fun. For our TV debut, we wanted to show how, with DASH, you don’t need to choose between what tastes good and what is good for you. Phenomenal flavour made from real fruit. And just like we don’t compromise on flavour, at DASH, we don’t compromise on creativity, so we’re thrilled to partner with creative powerhouse The Or and Freddie Waters to bring this campaign to life in a way that encapsulates our playful and daring nature.”
