Wonky fruit-infused sparkling water brand DASH has continued to expand its in-store presence across the UK after securing a listing with Co-op Food.
DASH’s range of no-sugar, no-calorie and no-sweetener sparkling waters are now available across 1,600 Co-op stores.
DASH was founded in 2017 and is now stocked in over 8,000 stores across the country, including the likes of Tesco, Sainsbury’s, Waitrose, and Amazon.
Jack Scott, Co-founder of DASH, said: “Our mission at DASH is to make water fun by enabling consumers to enjoy great tasting, but healthy, flavoured water that has no added sugar or sweeteners. We’re thrilled to be extending our retail line into Co-op Food so that even more people can access our drinks, whether that be consumers who want to reduce their sugar intake without compromising on taste or those who simply want to buy from brands that care about the environment.”
NAM Implications:
- Dash combines two neat ideas:
- Uses wonky fruit that might have been binned i.e. low cost
- Health
- Therefore will appeal in terms of variety of tastes & innovation.
- And provided triallists (and retailers) repeat purchase…
- …could at the expense of other category members.
- One to watch.
