DASH Water – the makers of wonky, fruit-infused drinks – has launched its biggest out-of-home campaign to date.
The campaign, which sees DASH Water’s new tagline ‘Finally, a drink to feel good about’ displayed across the London Underground and large format OOH screens, is set to reach 10 million people. The campaign will also roll out UK-wide via paid social, digital marketing, and organic social, in addition to a national sampling campaign.
DASH Water co-founder Jack Scott commented: “We are so excited to see the launch of our biggest OOH campaign to date. The campaign is yet another step forward in our mission to educate consumers that you don’t need sweeteners or sugar to make a great-tasting drink.
“We hope it serves as a reminder to commuters craving something cold and delicious this summer to quench their thirst, to choose a drink that not only tastes good, but also makes us proud of our choices.”
