Fruit-infused sparkling water brand DASH has joined forces with Alcohol Change UK to become the Official Soft Drink of the 2025 Dry January challenge.
The number of people in the UK taking a break from alcohol in January has more than doubled over the last five years to 8.5 million.
DASH Water stated that its naturally flavoured soft drinks, containing no calories, sugar or artificial sweeteners, offer a “guilt-free alternative” to sugary or artificially sweetened beverages.
DASH Water Co-Founder, Jack Scott, said: “The Dry January challenge isn’t about giving something up but realising the benefits that a month off alcohol brings to our health and wellbeing. As the Official Soft Drink of the 2025 Dry January challenge, we are excited to get behind this narrative and prove that embracing a healthy and alcohol-free lifestyle can be fun and flavourful.
“As the Official Soft Drink of the 31-day challenge in 2025, we aim to excite and energise everyone taking it on with a drink that you can finally feel good about.”
