Spiced Rum brand Dead Man’s Fingers is expanding its range with the launch of a new Vanilla Rum variant.
The latest addition to the brand’s line-up boasts “notes of smooth, sweet creamy vanilla, paired with rich butterscotch”.
Dead Man’s Fingers Vanilla Rum (ABV 35%) will be rolling out into Asda stores from mid-May (RRP £28).
Rachel Adams, Global Marketing Director at Halewood Artisanal Spirits, commented: “Vanilla is a deliciously indulgent flavour that of course has strong associations with rum. We really wanted to dial that up for our newest launch, creating a really luxurious tasting liquid which pairs perfectly with cola and mixes well into cocktails. We’re also excited to unveil the new clear bottle design, which not only guarantees strong stand out on shelf, but is also made using increased volumes of recycled glass”.
