Rum brand Dead Man’s Fingers and fast food chain KFC have teamed up to create a limited-edition rum.
The new rum blend is inspired by KFC’s iconic 11 secret herbs and spices used on its fried chicken and Dead Man’s Fingers unconventional flavours.
To celebrate National Rum Day, the limited-edition 11 Herbed and Spiced rum will be available to pre-order from The Drop Store and via Amazon from today (RRP £25).
To mark the launch, at the start of September, consumers will have the chance to try the limited-edition rum at a pop-up Chicken and Rum Shack in Margate, that will also offer free chicken.
NAM Implications:
- Unprecedented times demand innovative combinations…
- And retail/foodservice, being retail/foodservice, a try-it-and-see model.
- The consumers via their feet…
- …will indicate their feelings.
- And next moves…
