According to Italian coffee brand Kimbo, the resurgence in sales and consumption of decaffeinated coffee in the UK is likely to continue as health-focused consumers look for options without the stimulating effects of caffeine.
Mintel data from 2023 found that 39% of coffee drinkers wanted to reduce their caffeine consumption, primarily driven by concerns over the impact of caffeine on health, sleep and emotional well-being. Decaf is also increasingly popular among the Millennial and Gen Z demographics. According to the British Coffee Association, one in five coffee drinkers now regularly opt for decaf, reflecting this shift towards healthier drink choices.
Kimbo noted that the trend is also being supported by a growing recognition that the quality of decaf alternatives has increased significantly.
“Advancements in decaffeination techniques have greatly enhanced the flavour profile of decaf coffee, meaning you don’t have to compromise the original coffee taste,” said Damon Wilson, Kimbo’s UK Commercial Manager.
“This is making it a more appealing option for a growing number of consumers because they can recognise that they can enjoy the same rich boldness of an ordinary coffee. For example, our decaf ground coffee is obtained from Arabica and Robusta varieties with a natural extractive process but all with less than 1% caffeine in the product.”
