Pioneering prebiotic fibre brand Deeply is set for a nationwide launch in Holland & Barrett.
From 19 March, Deeply’s ready-to-drink prebiotic fibre blends will be available across all 624 of the health & wellness retailer’s stores and online.
Deeply miniatures (65ml individual shots – £2.99) debuted in Holland & Barrett stores in late February, with larger weekly bottles (445ml – £19.99) rolling out in March and their four-week packs also available online. Both of Deeply’s flavours – Carrot & Ginger with Turmeric, and Spinach & Kiwi with Seaweed – will be available.
The partnership is a major milestone for Deeply, following successes last year, including winning a group-wide listing with members’ club Soho House, with sales now outperforming all other new drinks that were part of the menu refresh. Deeply is now stocked in over 180 independent health and food stores across the UK and Ireland, including Village Health, Revital, Horan’s, Health Matters & Portobello Wholefoods.
The brand also kicked off the year with January sales outperforming total 2024 sales, delivering over 800% YOY growth. The recent brand momentum has also seen their latest fundraise attract investment in the UK & US.
Deeply was founded in late 2023 to raise awareness for the “fibre crisis”, with 90% of people falling short of the recommended intake. Each 65ml Deeply shot delivers 7.5g of fibre, making it the most potent on the market.
“Our mission at Deeply is to get the world consuming more fibre,” said co-founder Clara Latham. “With billions of grams short each year, the problem we’re addressing is massive. Increasing availability for Deeply means everything, and our nationwide partnership with Holland & Barrett is a significant step toward making fibre a mainstream essential.”
Holland & Barrett’s Gut Health Category Manager, Ellen Eastburn, added: “We’re so excited to be the exclusive high street retail partner for Deeply. Launching in most of our stores and online this March, Deeply will be available both in our Chilled drinks fridge and Gut Health fixture.
“We’re seeing increased demand for fibre as customers realise they aren’t getting the recommended 30g per day. Deeply is a fantastic solution – not only is it effective, but it also tastes delicious!”
