Bakery brand Deli Kitchen is bringing ‘Everything’ bagel seasoning out of the US and into UK supermarkets, but as a wrap. The all-in-one seasoning has been a viral hit on social media, with ‘everything seasoning’ having amassed over 82.4 million posts on TikTok.
Whilst the bakery wraps category continues to grow, now worth £183m, Deli Kitchen stated that it is looking to add innovation and attract new shoppers with its new seedy variant, made up of a combination of garlic, onion, poppy, flax and linseeds.
Deli Kitchen’s Everything Wraps will be available in Sainsbury’s stores nationwide, RRP £1.75.
