Bakery brand Deli Kitchen is hitting the ground running this year after seeing double-digit growth in 2024.
Following research showing that 48% of British consumers are stuck in a “lunch rut”, and to capitalise on the trend of consumers adopting healthier habits in January, Deli Kitchen is launching a new lunchtime-focused media campaign. For this, the brand has focused on its Carb Lite Wraps and new Protein wraps to inspire consumers to “liven up their lunch break”.
The brand has created three colourful visual variations, which will launch across 2,750 Tube Card Panels across all London lines, as well as across the underground and train network in Northampton, Milton Keynes and Bedford. The OOH campaign will launch on the 14th January and run for two weeks.
Meanwhile, brand-owner Signature Flatbreads has announced the expansion of its marketing team with three new hires. Joining its team are Alice Iborra as Senior Brand Manager, Holly Hadland as Social Media Manager, and Ellice Nweje as Marketing Assistant.
Tim Wittekind, Head of Brand, NPD & Innovation at Signature Flatbread, said: “We are thrilled to welcome Alice, Holly and Ellice to our growing marketing team. Their diverse expertise will be instrumental as we continue to grow the Deli Kitchen brand and innovate the bakery sector. We aim to drive considerable growth for Deli Kitchen, kick-starting 2025 with the launch of our striking lunchtime advertising campaign after 2024 which exceeded expectations.”
The company noted that the expanded team will focus on enhancing the brand’s visibility, developing creative campaigns and products, and continuing to drive growth for both its Deli Kitchen and Signature Flatbreads.
