Della Vite, the Prosecco brand founded by the Delevingne sisters, is expanding into the ready-to-drink (RTD) category with the launch of a new collection of canned spritzes.
Drawing inspiration from Italy’s aperitivo serves and the cities that created them, the five-strong range promises “bar-quality cocktails in an accessible and convenient canned format”.
Each Spritz has been created with a base of an Italian white wine, made at the same winery that produces Della Vite Prosecco, blended with the flavours and ingredients found in its region of origin.
With the global RTD market estimated at $3.21bn in 2024 and an anticipated CAGR of 15.4% from 2025 to 2030, Della Vite’s expansion into canned cocktails aligns with shifting consumer demand towards elevated convenience.
Numa Heathcote, co-founder and CEO of Della Vite, commented: “The Spritz category is growing, but a lot of options on shelf feel either overly synthetic or underwhelming on taste. We saw an opportunity to bring Della Vite’s commitment to quality and flavour to the canned cocktail space, with something that tastes great, looks great, and actually delivers on both.”
The full line-up includes Apertivo Spritz (10% ABV), Hugo Spritz (10% ABV), Sicilian Lemon Spritz (10% ABV), Bellini Spritz (7.5% ABV), and Aperiti-No Spritz (0% ABV).
The whole range of Della Vite Spritzes is available from the brand’s website and Amazon (RRP £32 x 8 200ml cans/ £20 x 8 200ml Aperiti-No Spritz cans).
