Fresh pasta brand Dell’Ugo has collaborated with plant-based food company THIS to create two plant-based filled Ravioli lines that have been listed by Morrisons.
The Dell’Ugo THIS Isn’t Bacon & Cheese Ravioli features THIS Isn’t plant-based bacon lardons, and Dell’Ugo THIS Isn’t Chicken & Pesto Ravioli features the THIS Isn’t chicken pieces.
Demand for meat-free products is continuing to increase in the UK. There are around 2.5 million vegans in the UK (4.7% of the population), which increased by 1.1 million between 2023 and 2024.
Sophia Cooke, CEO of Dell’Ugo, commented: “We teamed up with the leading alternative meat brand THIS after watching consumers taste their products at a festival…They couldn’t believe the products were plant-based, they were that good! Combined with our amazing fresh pasta parcels, crafted using only the finest semolina for the Altamura region in Italy, it’s a match made in heaven and delivers the first ever vegan fresh-filled pasta that tastes like meat.”
Xander Fletcher, Out of Home Controller at THIS, added: “We’re ecstatic about this partnership with leading pasta brand Dell’Ugo, not least because they’ve been absolutely incredible to work with and are true masters of their craft, but also because the final products taste sublime and prove that you can easily switch out meat and not compromise on flavour. These are going to fly off the shelves so fingers crossed we can work on more exciting products with the Ugo family.”
