Diageo-owned vodka brand Smirnoff has introduced a new flavour expression to its growing portfolio in the UK.
Smirnoff Spicy Tamarind (30% ABV) is rolling out in 70cl bottles across the on-trade, as well as grocery and wholesale.
The launch will be supported by a £3.5m marketing campaign across social, digital and OOH.
Smirnoff Spicy Tamarind has been crafted with “juicy tamarind fruit, notes of zingy lime, spice from a mix of chillies and the smooth taste of Smirnoff vodka to create a bold and sweet-meets-spicy flavour”. The Mexcian-inspired bottle has been designed to stand out on shelf or on a back bar.
Tyler Monk, Smirnoff Brand Manager, Diageo GB, said: “Smirnoff Spicy Tamarind certainly puts the Smirnoff brand at the forefront of innovation and great flavour. We know that people are becoming more explorative when it comes to food, drink and flavours so we couldn’t think of a more perfect time to launch Smirnoff Spicy Tamarind in GB.
“The latest innovation provides people with a unique twist on well-loved cocktails and is the perfect ingredient for those looking for something unique and exciting to enjoy when socialising with friends. We’re really excited for consumers to try this bold and distinctive taste experience from Smirnoff!”
