Diageo’s Cîroc vodka brand has entered the RTD market with the launch of two sparkling drinks: Summer Citrus and Tropical Passion.
The new RTD cans feature the brand’s most popular vodkas blended with sweet and sparkling lemonade.
Diageo stated that the two drinks had been created to enable retailers to tap into the macro trend for affordable indulgence, providing consumers with a “sense of luxury while enjoying an RTD format”.
Cîroc Summer Citrus and Tropical Passion come in 250ml cans and have an ABV of 5%. With an RRP of £2.85, they will be available across grocery, wholesale and convenience channels in the UK.
Conor Brown, Cîroc Brand Manager for Diageo GB, commented: “Cîroc is well known for flavour innovation, having made our popular limited-edition flavour variants, like Summer Citrus, a permanent fixture of the portfolio due to demand. Particularly as we approach the summer, the new range is ideal for attracting shoppers who are on the go, attending festivals, planning get-togethers with friends such as BBQs and picnics, and looking to elevate those occasions with a more premium option.”
