The Dole Sunshine Company has announced the launch of a new range of mixed fruit in jelly, targeted specifically at kids. The snack line will be available to both grocery and convenience retailers from September, with an RRP of £1.79 for a pack of four.
The ambient range is sugar-free and will consist of two different SKUs, one with strawberry-flavoured jelly and the other with orange-flavoured jelly, both of which are made with real fruit juice. Both lines also contain real fruit pieces of pineapple and papaya, in smaller portion sizes with packaging which appeals to a younger audience. Aimed as being either a lunchbox or at-home snack, they are high in Vitamin C and contain no artificial colours, flavours or sweeteners. Finally, both SKUs come with a Nutri score of ‘B’, to confirm to consumers that they are making a healthy choice.
Dole will be supporting the launch with a marketing campaign, incorporating PR, social media and in-store activations.
Andrew Bradshaw, UK Sales Director at the Dole Sunshine Company, commented: “We’re excited to launch what we believe is a first to market, with a sugar-free, allergy-free fruit in jelly range aimed specifically at children.
“At Dole, we firmly believe in good nutrition for all, and with the imminent return back to school, this launch is timed perfectly to help support parents to make healthier food choices in their children’s lunchboxes at a price which is affordable for all. Furthermore, what makes this product special is the flavours have been chosen by kids, for kids. We partnered with a local primary school where all the year two and three kids tested and voted on the best flavour combinations. Both kids and parents loved the products, with 96% wanting these products to be available at home for snacks – including two children who had significant allergies to artificial flavours and colours.”
