Dole has expanded its canned fruit range with smaller sizes to widen its appeal to more households.
It will consist of three different cuts of pineapple (slices, chunks and a new small chunk cut, which is not found elsewhere on the market), along with a Tropical Fruit Mix variant, containing pineapple, papaya and guava.
The new range will be available to both grocery and convenience retailers from late August, with an RRP of £1 for a 227g can and a margin of over 30%.
“We’re delighted to be bringing this new 227g can range to market, which allows us to cater to various consumer needs and occasions,” said Andrew Bradshaw, UK Sales Director at the Dole Sunshine Company.
“This smaller range provides the perfect portion size for smaller households and we hope will open consumers’ minds to exotic food adventures at home, such as pineapple on a pizza or in a taco using our new Dole small chunk SKU. We know these kinds of ambient products are becoming increasingly popular with consumers at present, as they not only offer good value, but increased flexibility with longer shelf lives, meaning less waste.”
The brand will be supporting the launch with a multi-faceted media plan, including geo-targeted ads, sampling, PR, social media advertising and in-store activation.
Bradshaw added: “With all the current pressure on household budgets, it’s not often that consumers can buy a premium product at a great value price of just £1, so we’d encourage retailers to stock up and help your regular customers save money and eat well.”
