Dolly Wines, the range by singer Dolly Parton and Accolade Wines, is launching in the convenience channel following its UK debut in Asda last year.
Available through Booker and Nisa, the range features a Rosé (RRP: £9.50) and Prosecco (RRP: £11).
Tom Smith, marketing director – Europe at Accolade Wines, said: “Expanding Dolly Wines into the convenience channel is a really exciting milestone. With strong demand for Prosecco and Rosé, we’re delighted to offer retailers an opportunity to tap into these thriving categories with a brand that resonates across generations.
“At Accolade Wines, we are committed to supporting our retail partners by bringing exciting, in-demand brands to market, and we look forward to seeing Dolly Wines delight shoppers and drive strong performance in the convenience sector.”
