PepsiCo is launching the first-ever Doritos limited-edition Christmas flavour – Gingerbread. The company stated that the warming spiced flavour of gingerbread will appeal to both sweet and savoury snack lovers, disrupting the category and creating “intrigue and excitement” to drive impulse purchases during the festive season.
Meanwhile, this year’s festive line-up under the Walkers brand also includes two new multipacks – Walkers Emmental Cheese and Walkers Beef Wellington – alongside the return of Sensations Honey Glazed Ham sharing bags. The limited-time offerings will be complemented by festive re-skins across selected products in the core Walkers, Sensations, and Doritos ranges, as well as Wotsits Giants.
Rob Pothier, Marketing Director at PepsiCo, said: “Christmas is a time of togetherness and joy – and our festive snack range is designed to reflect just that. We’re excited to unveil a strong seasonal offering that not only taps into consumer demand for special flavours and formats but also supports retailers in maximising sales during the festive period.
“With bold new flavours like Doritos Gingerbread, Walkers Emmental Cheese and Walkers Beef Wellington – which we expect to stir up conversations and intrigue with an unexpected seasonal twist – and festive pack designs, we’re helping consumers make every moment of the season a little more joyful.”
The launch will be supported with shopper marketing and influencer activity.
The Walkers 5-pack Emmental Cheese and Beef Wellington flavours (RRP £2.15), Sensations Honey Glazed Ham flavour (150g sharing bag – RRP £2.50), and Doritos Gingerbread flavour (180g sharing bag – RRP £2.50) will be available across all retail channels from today.
