Doritos has teamed up with Burger King UK to launch a new Flame-Grilled Whopper flavour.
The variant from the leading tortilla chip brand is non-HFSS and certified suitable for vegetarians.
The launch this week will be supported by an on-pack promotion, which will offer consumers a free Whopper meal when they buy a selected meal at Burger King. The promotion runs across Doritos Sharing formats (180g, 230g and 70g) and is open until the 30 October 2023.
Lee-Teng Houston, UK Marketing Director at Doritos, said: “It’s not every day that two iconic brands like Doritos and Burger King come together. So, when the idea of launching the infamous flavour of the Whopper in an even more accessible format arose, we couldn’t resist!
“Our shoppers are continually looking for bolder flavours and taste experiences – and this is exactly what we are giving them. The new flavour adds excitement and innovation to the category, and we expect it will fly off the shelves – consumers simply won’t be able to resist.”
Katie Evans, Marketing Director at Burger King UK, added: “We’ve been secretly working on Whopper Doritos for the past year and we’re incredibly proud to unveil this epic collaboration – in snack form! We’ve loved developing the iconic Whopper flavour, bringing flame-grilled beef, fresh tomatoes, onions and pickles that our customers know and love and delivering it on a Dorito’s tortilla chip. We’re excited for fans to try it, so they can now enjoy a Whopper wherever and whenever they want.”
Flame-Grilled-Whopper flavour Doritos will be available in supermarkets nationwide from mid-March in 180g sharing bag (£2.25 RRP) and 70g (£1.25 RRP) formats. In April and May, the new flavour will be supported by a wider multi-media campaign and an in-store shopper activation.
