Unilever-owned toiletries brand Dove Men+Care has expanded its portfolio with a new Mint and Eucalyptus aerosol deodorant and body wash, which are in line with the fragrances that are trending in the category.
The brand noted that Dove Men+Care Advanced Care Mint and Eucalyptus deodorant not only “delivers an invigorating fragrance”, but also provides 72-hour sweat and odour protection as a result of its patented deodorant technology.
The new fragrance addition follows last year’s launch of the Dove Men+Care Advanced range and builds on Unilever’s long-term strategy to “drive value and growth back into the deodorant category through superior technology”.
Complementing the new deodorant, Dove Men+Care Mint and Eucalyptus Body Wash offers a “fresh and sensorial experience”. Enhanced with Dove’s body wash reformulation, the product offers 24-hours+ of moisturisation.
Unilever is investing in the Dove Men+Care brand across 2024, with a £12m marketing spend focussing on sporting occasions. Dove Men+Care is a sponsorship partner at the 2024 Six Nations Championship, UEFA Euro 2024, and the Autumn Internationals Rugby fixtures.
Dove Men+Care Advanced Care Mint and Eucalyptus is available in a 200ml aerosol (£4.50) and Dove Men+Care Mint and Eucalyptus Body Wash in a 400ml bottle (£2.50) across grocery and health and beauty retailers.
