Organic flour and food brand Doves Farm has secured its first major online retail listing for its plant-based breakfast cereals with Ocado.
The range includes four organic breakfast cereals; Ancient Grain Breakfast Flakes, Ancient Grain Fruit & Fibre Flakes, Ancient Grain Cereal Hoops and Wholegrain Cocoa Rice Pops. Each breakfast cereal is wholegrain, contains no artificial colours, flavours or preservatives, and three of the varieties are made using ancient grains such as buckwheat, teff and quinoa.
The full range is also certified by The Vegan Society, is gluten-free and high in or a source of fibre, while being made using sustainably grown organic ingredients and having recyclable packaging.
The brand noted that the new listing comes at a time when almost a quarter of cereal shoppers are claiming to be on the lookout for organic breakfast cereal options.
Clare Marriage, Founder of Doves Farm, commented: “With organic products not well-represented in the breakfast category, we are thrilled to be working with Ocado to expand organic’s footprint into this space. We are confident the new listing will provide consumers with the sustainable, ‘better for you’ and of course delicious options they are increasingly demanding.”
